Unresolved issues around begging exist in almost every city around the world. CU Denver Business School Senior Instructor Francisco Conejo was walking down 16^th Street in Denver when he was personally confronted with it. As a researcher, he decided to use his expertise in macromarketing to advance the literature around begging, specifically identifying the structural origins of begging in Denver.  Read more

  CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed.  Read more