For many years, corporate sustainability meant reducing a carbon footprint or switching to green packaging. However, the COVID-19 pandemic and the Black Lives Matter movement has forced businesses to reassess their practices and beliefs—both environmentally and socially. John Bryd, CU Denver Business School instructor, has made it his goal to help broaden students’ definition of sustainability.
Business School senior instructor John Byrd hikes Knife Ridge.
“For so long, we’ve thought of sustainability largely in terms of the environment, but I think companies are going to start thinking much more carefully about the social aspects—workplace issues, equality, discrimination,” said Byrd, PhD. Read more
Nestled at the foot of the Rocky Mountains and blessed with 300 days of sunshine a year, Denver is undoubtably one of the most unique cities in America. It was founded in 1858 and had already become Colorado’s socioeconomic center by 1880. Like many major cities and urban areas in the U.S., Denver has seen an increase in panhandling. Francisco Conejo, PhD, Senior Marketing Instructor/Researcher at the Business School, explored the fundamental causes behind the emergence of panhandling in Denver.
Francisco Conejo, PhD
He recently published a paper in the A-ranked Journal of Macromarketing which explored poverty and panhandling in developing markets. Read more
John Bryd found his love of sustainability and the planet
through his time outdoors before he started his academic career. He spent time
backpacking, climbing, mountaineering, and rafting. “Most people who spend a
lot of time in the wilderness become concerned about protection and preservation,”
Twelve years ago, Bryd taught the first course in what would become our Managing for Sustainability Program. Read more
We all know that reducing carbon emissions is essential to curb
climate change. This huge challenge requires all parts of society to work
together to help save the planet, from individuals to governments, and
everything in-between. A number of U.S. corporations have voluntarily utilized
internal carbon pricing to tilt their capital investment decisions away from
high carbon emissions projects toward low carbon emission alternatives. Read more
As little as a decade ago, sustainability was just a word that didn’t have a lot of impact in the business world. The idea was really just beginning to bubble to the surface.
CU Denver caught onto this trend while it was still in its infancy in 2006. The Managing for Sustainability (M4S) program started small with one class offered the fall semester for 25 students. The program quickly bulked up its offerings by adding five more courses that following year. Read more
Many business leaders recognize that sustainable practices increase their company’s competitive advantage and enable it to attract and retain the best employees. However, they constantly face a major challenge: overcoming the misconception that it’s almost impossible for a business to improve its environmental and social impact while still increasing its bottom line. Read more
The atmosphere seemed more like old friends catching up than business leaders gathering at the Managing for Sustainability Advisory Council meeting last Wednesday. The Managing for Sustainability Advisory Council consists of 42 sustainability leaders in and around Denver alongside Business School faculty.
The advisory council keeps the CU Denver Business School in touch with the people spearheading sustainability best practices here in Denver. Read more