Being an entrepreneur is hard work. Long days. Little sleep. Facing failure over and over again in the hope of achieving that major breakthrough. Tack on being a native-Spanish speaker and a full-time student, and you’re also dealing with a cultural learning curve and limited free time.
Meet Liliana Ferrua. Read more
CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed. Read more
In the fall of 2015, CU Denver hosted an Undergraduate Experiences Symposium in which the concept of High-Impact Educational Practices (HIPs) and their effect on undergraduate student success was introduced. In pursuit of student benefits, CU Denver awarded nearly two dozen grants for the implementation of HIPs into University degree programs, including the Business School’s Bachelor of Science in Business Administration degree. Read more
Dr. Sue Keaveney’s Managing for Sustainability marketing course, “Marketing and Global Sustainability” at the CU Denver Business School, received honorable mention for the Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula award.
The award results from an international competition hosted by the Darla Moore School of Business at the University of South Carolina. Read more
The new Transfer Admissions Center has helped bring a bevy of new students to CU Denver. The CU Denver Business School has been a benefactor as CU Denver makes the transition for transfer students a seamless one. One such student is Olivia Snyder.
Olivia Snyder is double majoring in Painting and Drawing as well as Business at the University of Colorado Denver. Read more