As a first-generation student, Bryant Burciaga has always had a go-getter, entrepreneurial mindset. From an early age, Bryant’s parents instilled in him the importance of earning a college degree and that was his motivation from the start.
He was offered a scholarship from Colorado State University in Fort Collins where he initially started his college career. Read more
Four seasoned sports marketers visited the CU Denver Business School last week, ready to share their industry insights with students. Hosted by the CU Denver Marketing Club and the Sports and Entertainment Club, the event featured professionals from several Denver area major league sports teams. These marketing leaders touched on developing trends, the best tools and tactics, and what it takes to be successful in the sports business world. Read more
Thomas Evans (MBA ’12), artist
Thomas Evans (MBA ’12) has always been an artist, but he studied business at CU Denver and took a job at a marketing agency after graduation. When he discovered advertising wasn’t quite for him, he planned to follow his family’s footsteps into the military – until, that is, he tore his ACL in a martial arts class and instead went on a volunteer trip to Tanzania. Read more
Being an entrepreneur is hard work. Long days. Little sleep. Facing failure over and over again in the hope of achieving that major breakthrough. Tack on being a native-Spanish speaker and a full-time student, and you’re also dealing with a cultural learning curve and limited free time.
Meet Liliana Ferrua. Read more
CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed. Read more
In the fall of 2015, CU Denver hosted an Undergraduate Experiences Symposium in which the concept of High-Impact Educational Practices (HIPs) and their effect on undergraduate student success was introduced. In pursuit of student benefits, CU Denver awarded nearly two dozen grants for the implementation of HIPs into University degree programs, including the Business School’s Bachelor of Science in Business Administration degree. Read more