Four seasoned sports marketers visited the CU Denver Business School last week, ready to share their industry insights with students. Hosted by the CU Denver Marketing Club and the Sports and Entertainment Club, the event featured professionals from several Denver area major league sports teams. These marketing leaders touched on developing trends, the best tools and tactics, and what it takes to be successful in the sports business world. Read more
The sports and entertainment industry accounts for more than 250 billion dollars every year. Lucky for CU Denver students, a study abroad course was designed years ago to teach and engage students with this industry in a global setting.
The Maymester London Calling course offers a group of business students high-level access to exciting global organizations in the sports and entertainment industry. Read more
Most, if not all, CEOs spend their free time practicing their golf game so that they can one-up friends and business partners on the weekends. But only one CEO, Joe Assell, can claim that he is the world leader in golf coaching and education.
What started as a career being an assistant golf professional at the Cherry Hills Country Club in Denver slowly evolved into an entrepreneurial business. Read more
Have you ever wondered what goes on behind the scenes to make an event like Wimbledon happen? The study abroad course, London Calling: Maymester 2017, provided students the inside scoop of not only events like Wimbledon, but it also taught students the ins-and-outs of the sports and entertainment industries abroad.
Seth Palmer, a Professional MBA student specializing in Sports and Entertainment, shared his study abroad experience. Read more
Each year, CU Denver’s Jake Jabs Center for Entrepreneurship hosts its Business Plan Competition, in which young entrepreneurs are given the opportunity to pitch their ideas to established business leaders, with the winner receiving the financial support needed to start or grow their business.
Recently, the Jake Jabs Center hosted a “Shark Tank” style pitch night, the quarter-final portion of this year’s competition, where participants were given two minutes to present their elevator pitch to a panel of esteemed judges, who then asked participants follow-up questions for up to three minutes. Read more
Josh Brandner and Leo Sideras are students at the CU Denver Business school who had the opportunity to experience the London Calling study abroad course designed for students studying Sports and Entertainment Management. Josh and Leo were both students on the trip and produced a video highlighting the program experience
Josh is an MBA student at the University of Colorado Denver Business School. Read more
Looking to explore the problems and solutions of financing in the Sports and Entertainment industry but not a graduate? You’re in luck. Starting Spring 2015 the University of Colorado Denver Business School is offering the undergraduate course “Managing Sports Finance.”
Designated MGMT 4950: Special Topics, “Managing Sports Finance” will give interested juniors and seniors the opportunity to learn about sports team valuations, stadium/venue financing, and managing disparate revenue streams. Read more