Four seasoned sports marketers visited the CU Denver Business School last week, ready to share their industry insights with students. Hosted by the CU Denver Marketing Club and the Sports and Entertainment Club, the event featured professionals from several Denver area major league sports teams. These marketing leaders touched on developing trends, the best tools and tactics, and what it takes to be successful in the sports business world.  Read more

On March 30^th Dennis Moore, Vice President of Sales and Marketing of the Denver Broncos football club visited the Business School at CU Denver and also Professor Lawrence Cunningham’s graduate course in sports sponsorship. His first stop was the CU Denver Marketing Club lead by Senior Marketing Instructor Mary Lee Stansifer. He talked about a number of salient marketing issues involving the Denver Broncos.  Read more