The future is multicultural. All but three cities in the top 20 markets are already minority majorities, and the 2020 census predicts that America will be a minority-majority by 2046. The white market is getting older and smaller, and businesses need to adopt diversity, equity, and inclusion (DEI) and multicultural practices to operate in a multicultural world.  Read more

When it comes to Hispanic and Latinx consumers, sales success isn’t found in numbers and graphs. “It’s about the heart. In the industry, we always look at the numbers; it may not help you connect at an emotional level. It’s about the core values of the culture,” says Sindy Chapa, Ph.D. Chapa is the current director of the Center for Hispanic Marketing Communication at Florida State University and a leading researcher in Hispanic consumer behavior.  Read more