business-news.ucdenver.edu

A summer working in the CU President’s Office

Two Business School marketing students land internships at the President’s Office at one of the top universities in the world

CU Denver Business School researcher presents at Digital Summit

CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous […]

Belize Maymester 2017: a lesson in service learning

A group of CU Denver Business School students recently returned from a Maymester program in Belize. Their goal? Hone their respective business skillsets through service learning projects aimed at helping the local population. Led by Associate Professor of Information Systems, Ron Ramirez, the students embarked on a three-week trip that began in the country’s capital […]

Industry experts discuss digital marketing trends

The Digital Marketing Trends event was held at the University of Colorado Denver Business School on Wednesday Oct. 5th. Industry panelists included Rich Donahue, Senior Vice President, Marketing, Ibotta Chris Glode, Vice President, Digital, Under Armour Zack Houck, Lead Marketing Manager, Uber Mike Lee, Strategic Director, Cactus Ann Oleson, CEO and Founder, Converge Consulting and Nick […]

Making a state marketing splash with the governor

CU Denver marketing students present their winning branding campaign at State Capitol DENVER – A group of creative graduate students in the MS in Marketing program think it’s time local firms stamped “Colorado Born” pride in their business story and trumpeted the state’s many enterprise-friendly virtues through an eye-catching branding campaign. Today, it caught the eye […]