business-news.ucdenver.edu

CU Denver Business School Researcher Presents at Digital Summit

CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous […]

Belize Maymester 2017: A Lesson in Service Learning

A group of CU Denver Business School students recently returned from a Maymester program in Belize. Their goal? Hone their respective business skillsets through service learning projects aimed at helping the local population. Led by Associate Professor of Information Systems, Ron Ramirez, the students embarked on a three-week trip that began in the country’s capital […]