CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed.  Read more

Four years ago, as student Rob Bingham gazed out the top-floor windows of the CU Denver Business School wondering how the booming metropolis below would help shape his future, he knew two things for certain: He wanted to give back to the Denver community he chose and support the veterans he honored. Today, after venturing from his small, Midwestern hometown, first to the battlefields in the Army, then to the urban campus he passed up other universities to join, Bingham, 32, is running Denver’s annual Veterans Day parade through the Colorado Veterans Project (CVP) he founded, making his Mile High mark in a big and patriotic way.  Read more

Working in the healthcare field as a female, Dr. Sharmila Anand, Managing Director for SEHPL in India, recounts how she also encountered resistance and obstacles. But she remembers well the supportive environment that surrounded her as a CU Denver Business School student. “I could never thank the University of Colorado Denver enough.” Dr. Anand, a social entrepreneur, doctor, and educator, was recently honored at the inaugural Annual Heroines of Health Awards ceremony at the World Health Assembly in Geneva, Switzerland.  Read more

Completing an internship has become a hallmark of the undergraduate experience, given its ability to provide students with real world work experience in their chosen career field. For Jose Ortiz-Lopez, a Finance undergraduate, the journey of finding an internship began with a conversation and ended with an offer. It all started at the annual Colorado Business School Career Fair, recalls Ortiz-Lopez.  Read more

The CU Denver Society for Human Resource Management (SHRM) chapter was recently awarded the 2016-2017 SHRM Student Chapter Superior Merit Award. This year’s award marks the group’s fourth consecutive designation, having achieved “superior” standing three times and “outstanding” once. The honor recognizes the Business School’s SHRM student chapter for its excellence in providing development and growth opportunities to its student members.  Read more

Cyclists tend to be soft-spoken, non-boastful types. So, it’s not surprising that CU Denver graduate student Cyrus Pearo, who recently won the USA Cycling Collegiate Road National Championships, summed up the race this way: “Good bit of climbing. Good bit of wind. It was a tough day.” Tough indeed. The day also included a good bit of “pull” – to use cycling parlance – for Pearo.  Read more

For Anna Luiza, the decision of where to attend college was easy. A Brazilian native, Luiza first arrived in Denver during high school through an exchange program. She fell in love with the city and began planning her return shortly after leaving several years ago. Now pursuing a bachelor’s degree in business administration majoring in both financial management and accounting, Luiza recently sat down with the Office of International Affairs to elaborate on why CU Denver was the obvious choice for her.  Read more