Category:
Research and Learning
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‘Stretch goals’ can propel companies forward but are dangerous for most, say CU Denver researchers
Some of the most successful companies set goals that often appear audacious and risky.
As companies struggle to maximize output while staying ahead of the competition, a new study from University of Colorado Denver Business School examines the idea of ‘stretch goals’ and why audacious targets are often misunderstood and sometimes misused. The study, co-authored by CU Denver Assistant Professor of Management Dr. Kelly E. See, was recently published in Harvard Business Review. Read more
May 10, 2017
