Being an entrepreneur is hard work. Long days. Little sleep. Facing failure over and over again in the hope of achieving that major breakthrough. Tack on being a native-Spanish speaker and a full-time student, and you’re also dealing with a cultural learning curve and limited free time. Meet Liliana Ferrua.  Read more

  CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed.  Read more

In the fall of 2015, CU Denver hosted an Undergraduate Experiences Symposium in which the concept of High-Impact Educational Practices (HIPs) and their effect on undergraduate student success was introduced. In pursuit of student benefits, CU Denver awarded nearly two dozen grants for the implementation of HIPs into University degree programs, including the Business School’s Bachelor of Science in Business Administration degree.  Read more

Dr. Sue Keaveney’s Managing for Sustainability marketing course, “Marketing and Global Sustainability” at the CU Denver Business School, received honorable mention for the Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula award. The award results from an international competition hosted by the Darla Moore School of Business at the University of South Carolina.   Read more

On March 30^th Dennis Moore, Vice President of Sales and Marketing of the Denver Broncos football club visited the Business School at CU Denver and also Professor Lawrence Cunningham’s graduate course in sports sponsorship. His first stop was the CU Denver Marketing Club lead by Senior Marketing Instructor Mary Lee Stansifer. He talked about a number of salient marketing issues involving the Denver Broncos.  Read more

Louis “Kip” Cheroutes thrilled graduate marketing students on August 27 when he visited their International Marketing course. Instructor Lawrence Cunningham invited Cheroutes, an expert in all things Vietnamese, to share his real-world knowledge with the class. For nearly two decades, Cheroutes was District Director to U.S. Representative Patricia Schroeder.  Read more