Thomas Evans (MBA ’12), artist Thomas Evans (MBA ’12) has always been an artist, but he studied business at CU Denver and took a job at a marketing agency after graduation. When he discovered advertising wasn’t quite for him, he planned to follow his family’s footsteps into the military – until, that is, he tore his ACL in a martial arts class and instead went on a volunteer trip to Tanzania.  Read more

Entrepreneurship runs in the Domoto family, so it was no surprise Drew Domoto wanted to start a company of his own. Domoto earned his Professional MBA in 2010 with emphases in marketing, managing for sustainability, and entrepreneurship at the CU Denver Business School. Working full-time and going to school full time was the second hardest thing Domoto has ever done, with the hardest thing being starting his own company.  Read more

Being an entrepreneur is hard work. Long days. Little sleep. Facing failure over and over again in the hope of achieving that major breakthrough. Tack on being a native-Spanish speaker and a full-time student, and you’re also dealing with a cultural learning curve and limited free time. Meet Liliana Ferrua.  Read more

  CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed.  Read more

In the fall of 2015, CU Denver hosted an Undergraduate Experiences Symposium in which the concept of High-Impact Educational Practices (HIPs) and their effect on undergraduate student success was introduced. In pursuit of student benefits, CU Denver awarded nearly two dozen grants for the implementation of HIPs into University degree programs, including the Business School’s Bachelor of Science in Business Administration degree.  Read more

Dr. Sue Keaveney’s Managing for Sustainability marketing course, “Marketing and Global Sustainability” at the CU Denver Business School, received honorable mention for the Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula award. The award results from an international competition hosted by the Darla Moore School of Business at the University of South Carolina.   Read more

On March 30^th Dennis Moore, Vice President of Sales and Marketing of the Denver Broncos football club visited the Business School at CU Denver and also Professor Lawrence Cunningham’s graduate course in sports sponsorship. His first stop was the CU Denver Marketing Club lead by Senior Marketing Instructor Mary Lee Stansifer. He talked about a number of salient marketing issues involving the Denver Broncos.  Read more