CU Denver Marketing instructor/researcher Dr. Francisco Conejo presented at the recent Digital Summit held in Denver. The session, based on a forthcoming article of his in the Journal of Digital and Social Media Marketing, addressed “How to Improve Social Media Brand Personas Using Archetypes”. Applying marketing and psychological theory to digital contexts, and providing numerous real-life examples, the presentation outlined the advantages of archetypal brand personas, also providing attendees with practical guidelines as to how these are best developed.  Read more

Dr. Jian Yang’s research is helping to influence policy on the financial sector in China with his research as a visiting fellow at People’s Bank of China (PBOC/PBC) last year. China is on a mission become a stronger player in the game of globalization. With its “One Belt, One Road” (OBOR) policy, Chinese leaders hope to expand trade links between Asia, Africa, and Europe by investing in its Silk Road.  Read more

The informal Creative Research Collaborative Fellow’s Talk is an annual series that allows professors to share their projects with fellow faculty members and the general public. Assistant Professors Onook Oh and Jody Beck presented their research on Sept. 28. Located in the Office of Research Services (ORS), the CRC is a campuswide initiative to foster innovative and interdisciplinary research that strengthens collaboration across academic units.  Read more

A paper written by CU Denver Finance Professors John Byrd and Elizabeth Cooperman was one of ten papers accepted among global researchers to be presented at the University of Geneva’s 3^rd Geneva Summit on Sustainable Finance in association with Latsis Internationale, the United Nations Environmental Programme (UNEP) Finance Initiative, and Sustainable Finance Geneva.  Read more

Dr. Jian Yang, Professor of Finance and Director of CU Denver’s Finance Program, recently completed a month-long visiting fellowship at the research bureau of the People’s Bank of China (PBOC) located in Beijing. Each year, the PBOC, one of the world’s largest central banks, seeks highly qualified scholars from foreign central banks, international organizations (such as the International Monetary Fund and Bank for International Settlements), think tanks, and universities to conduct research regarding financial policy and regulation in China.  Read more

Yosef Bonaparte has been with the CU Denver Business School since 2014 as an Assistant Professor of Finance. Before becoming an integral part of the University, Bonaparte graduated from the University of Texas at Austin in 2008 with a Ph.D. in Financial Economics. Professor Bonaparte’s main research interests are in Portfolio Choice and Asset Pricing. In particular, he examines how political climate and political affiliation influence investors’ portfolio choices and the stock market in general.  Read more