CU Denver Alumna and Colorado native Celiena Adcock took life by the steering wheel, literally and figuratively. As Head of Retail, Auto, and Gaming at Uber Advertising, she is leading a strategic ad sales team. Adcock’s other driving forces, chiefly yoga and travel, have added work/life integration to her storied career trajectory. She continues to go the distance, inspiring passion to make strides in marketing and shape the next generation of innovators.  Read more

When it comes to Hispanic and Latinx consumers, sales success isn’t found in numbers and graphs. “It’s about the heart. In the industry, we always look at the numbers; it may not help you connect at an emotional level. It’s about the core values of the culture,” says Sindy Chapa, Ph.D. Chapa is the current director of the Center for Hispanic Marketing Communication at Florida State University and a leading researcher in Hispanic consumer behavior.  Read more

CU Denver Business School Masters student Erin Werdenberg is combining her agricultural experience with her interest in Marketing to create a unique career.   Erin is an AgriEdge Specialist at Syngenta, a global provider of agricultural science and technology. As an AgriEdge Specialist, Erin’s role focuses on fieldwork and working directly with farmers.    Read more

“Every single student we worked with was so professional, hardworking, and delivered on their commitments. They truly exceeded what we had asked for at every turn,” says Harrison Rosenfield, co-founder of PonyPal . “As we continue to grow, we hope to continue to work with these talented students!” Dr. Lan Liang has been collaborating with local business partners to provide graduate students with real-world experiences through her Digital Marketing course.  Read more

“Do whatever you want, just do it with love. You might need to be willing to start out mopping the floors to break in.” You might not know Chuck Morris’s name, but if you have been to a concert in Colorado in the past 40 years, you probably know his work. Morris is a legend in the Denver music scene, and for good reason. He is the CEO of AEG Live- Rocky Mountains’ and books around 900 shows each year in Colorado, over 100 at Red Rocks Amphitheater alone.  Read more

As a first-generation student, Bryant Burciaga has always had a go-getter, entrepreneurial mindset. From an early age, Bryant’s parents instilled in him the importance of earning a college degree and that was his motivation from the start. He was offered a scholarship from Colorado State University in Fort Collins where he initially started his college career.  Read more

Four seasoned sports marketers visited the CU Denver Business School last week, ready to share their industry insights with students. Hosted by the CU Denver Marketing Club and the Sports and Entertainment Club, the event featured professionals from several Denver area major league sports teams. These marketing leaders touched on developing trends, the best tools and tactics, and what it takes to be successful in the sports business world.  Read more